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| - It takes a lot to make a bunch of professional adults positively giddy, an emotion more appropriately felt by teenage girls. But when my friends called me and gushed about their initial trip to Rocket Fizz, a Southwest Vegas candy and bottled soda wonderland, I had to check it out for myself. I planned a visit if for no other reason than I was a "Big Lebowski" fan interested in finding a good sarsaparilla in these parts ("Sioux City Sarsaparilla? Yeah, that's a good one,"). A mix-and-match six-pack (with 2 Sioux City's,) later and I'd found a new snack shoppe obsession.
Rocket Fizz shelves all sodas about knee height, and one doesn't have to guess for which demographic that's aimed. They're loosely grouped by style/flavor - root beers most prominently displayed by the door, followed by ginger ales, traditional and flavored colas, lemon-limes and a full diet section near the back - making it so every time you find one you want you find another you didn't even know existed. A couple coolers sell ice-cold beverages good for immediate consumption, but most sit at room temp. The staff is more than willing to offer suggestions, don't be shy, or attend a weekly tasting to discover your next great carbonated craving.
If soda isn't your thing but candy is, you've still found a little slice of strip mall heaven. Rocket Fizz has all the major brands, but you'll find better value for that Snickers at your local market. The real treasures are the regional treats not available anywhere else. Cherry Mash, Idaho Spuds, and Mary Jane's anyone??? Plus, lining the back third of the store are serve-yourself taffy troughs the likes of which I haven't seen since spending sandy summers on the Jersey and Maryland Shores. Name a flavor and don't fret, it's there.
The decor is a dizzying array of old reprinted signs and posters which all look available for sale, but you'll probably be too busy scurrying around to notice. Also, don't worry feeling uncomfortable if you don't bring a child along for the ride. Rocket Fizz is an equally great stop for the young and the young at heart. Bottoms up, kids!
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