This and Varsity are the only chain cinemas in the city that we go to. Staff are always friendly, the theatres are clean, and they have the best popcorn. I don't know if it's a different butter but it blows the Cineplex stuff out of the water. Otherwise it is just a theatre, but the addition of the free parking and discounted tix/food for members makes it just that little bit better. Plus way less annoying kids than Dundas Square, etc.