I have made cinnamon rolls from scratch, and have had home made cinnamon rolls from various places that are really good.
Unfortunately, this was not up to par. The gimmick of a customized cinnamon roll is unusual to me, but I was willing to give it a shot. I had one with Nutella, and chocolate with Graham crackers and other goodies.
The end result is naturally a mess and leaves a lot to be desired. The cinnamon roll itself has very little flavor, and by itself I would imagine it being bland. Perhaps it's because the add these toppings they down play the cinnamon roll flavor?
I'm not sure, but for me, this was a big miss.