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| - I really love that a place like this exists in Madison, especially away from downtown where the only fast food options are otherwise decidedly unhealthy. Freshii smelled good walking in the door and didn't disappoint.
Walking up to the counter the employees were friendly and helpful, taking me through their three main options (wraps, bowls, burritos). There's quite a few choices within each category, but they had a few suggestions ready when I asked for guidance. They explained to me that all the dishes start vegetarian but that you can add meat if interested. I was starting to work up a thirst too so they showed me the smoothies and juices.
I settled on a Tex Mex burrito (brown rice, black beans, corn, avocado, aged cheddar, pico de gallo, salsa) and a Green Energy Juice (apple, cucumber, kale, lemon, carrot, romaine, spinach) based on their suggestions. The juice price irk'd me a bit at $6, but I like to give new things a chance so I stomached that cost this time around. The result? Let's just say it's probably an acquired taste, and while I'm sure some of the other juices are a bit more accessible, the green energy one was too earthy for my palate.
The Burrito on the other hand was excellent. Great size, nice grill marks, well packed, and like the name of the place says - very fresh. Two bites in I could tell it was a lot better than the usual fare from the likes of Chipotle and Qdoba, and I loved the smattering of ingredients as well as the fact that there were so many other options to try in the future. I had just had Chipotle a few days earlier and am growing increasingly bugged by the fact that they skimp on the portions these days and don't have any innovation. Freshii gives you what you paid for.
Speaking of cash-money, that's the one thing Freshii could improve on. I get it, fresh ingredients. But if you want to convince patrons that this is a reasonable alternative to the unhealthy competition there needs to be a little bridging the gap. my Burrito with chicken and a juice was $16, which is a far cry from the $9-10 at Chipotle for similar items. Like I said before, you get an upgrade for that price, but certainly something to improve on. Or maybe just skip the juice.
Quit killing yourself on that fried food next door, and come here to feast on delicious vegetables
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