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| - Let's have a serious talk about airport food.
Let me start by saying--Nocawich is NOT an example of the expected lackluster airport food that we all know and love. Their sandwiches are oh so delicious. The staff has always been friendly enough when I've bought stuff from there. I love the Cashew Blackberry Jelly sandwiches (CB&J) to the point where I've decided I should probably re-think my PB&Js that I eat at home. The ham and cheese with the spicy mustard is incredible, and one of my favorite airport sandwiches ever.
So, why one star? The freaking price of a sandwich. Their prices are so bad, it's infuriating on principle. There's no way that ANYONE should be giving this restaurant good reviews due to their prices. Where the hell are we, on the moon? You know how you can tell when your sandwiches are overpriced? When someone walks in with an expense account, gets a 15% airport discount, and when they look at what $19 bought them, they can't believe it. You know that you've lost your market when business travelers with expense accounts won't buy your product on principle of cost.
The CB&J sandwich that I mentioned earlier is $6.00, which is pretty outrageous, especially for the size of the sandwich that you get. However, it's probably one of the better values on the menu.
And even the consistency of their pricing is way off! Nocawich has two locations in PHX Terminal 4. In their full service location, the cost of the previously referenced delicious ham and cheese sandwich is $9.99. This is ABSURD. The icing on the cake is this, though: The exact same ham and cheese sandwich, with the same condiments, wrapped in the exact same wrapping, on the same bread, simply out of a different freezer about 150' away is $10.50. So, you can save .51 for walking 150'. I forget the exact cost of the CB&J at the Nocawich express location, but it's certainly not less. Might as well walk the 150' for them to make you a fresh one!
The sandwiches are delicious, but I just can't recommend it, and this is frustrating because this would be one of my airport staples if only the pricing was realistic. The PHX Skyharbor airport is LOADED with really good places to eat (And the so is the city!). There's literally no good reason to come here over another restaurant for these prices. And I really wish I could!!
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