I needed a nice warm coat since I recently relocated to Chicago. North Face is nice but a bit on the expensive side. Columbia seems just as good as the North Face but much more affordable. I came here during the week of Thanksgiving and I thought the prices were very reasonable. Most of the store was 50% off or so. I found a jacket that was $249 down to $149. Great deal considering the same jacket is still going for $249 online! The jacket I tried on was very warm yet still stylish.