I love this store for babies! I was super anal about my baby before he turned one, and everything had to be organic and fresh and healthy. The fruits and vegetables are fresh and juicy and although very pricey, they are the best compared to any other super market. But like they say, you think organic is expensive, try the cost of cancer treatment. I love their prepared foods too. Their Mac and cheese is awesome too. Now that my son is waking, it extra fun to go shopping with him, bc he pushes his own little miniature kid size cart and makes shopping is so much easier!