I love IKEA. I have no idea how they can continue to offer some of the best quality furnishings in such a wide variety at such incredible prices! Half of our house is furnished in IKEA (which my Finnish/Swedish Sister In Law has informed me is pronounced ee-KAY-ah but you won't catch me calling it that!) and every time I need a new piece of furniture, I look there first. They have such a huge quantity of just STUFF - but useful stuff- that I always feel like I forget to blink lest I miss some especially cool little gadget while I am blinking. I find myself trying to think of uses for the nifty little doodads that I find there just so that I can justify bringing them home!
They do have quite a bit of more modern or contemporary (think minimalist) furniture that I think may be more typical of Swedish style homes, but I find it pretty hideous personally. Fortunately they have such a variety and such a quantity of furniture that I usually find something else that I really like and is more my taste.
They have an amazing kids section with tons of very inexpensive stuffed animals that are quite durable as well as cute. Very unique kids furniture and toys as well.
The one downside to the store (which has been well documented) is the insane layout which requires walking through the entire store to get to the checkout. And usually getting lost somewhere in between, which I'm guessing is their whole strategy! The longer you are in there, the more things that you see, the more you will want to buy. It reminds me of going to the zoo and trying to find the elusive monkey house.
So if you are in a huge hurry and want to get in and out in a few minutes, forget it. If you have an hour or two to kill, wander around and enjoy!
Oh, the other great thing that I don't remember them offering in the past is that they now give you a 3% voucher if you use your debit card! So if you purchase $100 (easy to do) then you get $3 to go towards your next debit card purchase. It doesn't sound like much, but it is more than any other store that I know of will give you and if you buy several pieces of furniture, you very well might get enough to buy yourself a new stool or at least a couple of stuffed animals for the kids. :)