Walking around Montreal I came by this department store so I decided to check it out. It's more geared to the luxury set with high end designers such as Burberry, Dior etc. Reminiscent of Holt Renfrew but looks about 10yrs past it's prime. It was fairly empty when I decided to wander around a few floors.
First floor is your typical make-up/perfumes floor and then the other floors are clothing/shoes. It seems to be split up in capsules - like a Burberry store within the main store for example. Saw a lot of bored looking employees here.
Nothing in this stores (decor, clothing etc) lends itself to a hip young vibe. More like a respectable place to shop with grandma. Nothing inherently wrong with that but not where I would spend time leisurely looking around. Ok but not great, might as well just go to Holt's.