I have been there several times, usually when they have their additional 1/2 off (or more) on clearance sales. Most of the ladies working there are very pleasant. They don't hawk you for sales and let you be after telling you about the specials. There is usually someone to help you in the dressing room to get another size if needed or if you allow, to make sure you are being fitted correctly.
I like Soma's bras for its simplicity and quality. They aren't screaming **** me, but more like, I'm here to support you and make your day better. There are styles with touches of lace, quite a bit with push-ups, and a variety of colors that can make you feel beautiful.
I've bought items online and have made returns with some ease. They don't allow returns on washed items and I've had one person get snippy at me for folding the bras in half in the return bag. It messes up the structure of the bra so she said.
Join their email list and you'll get Love Soma Rewards promotions. The last time I went, I didn't know it but I had 20% off (clearance included) and came away with two bras for under $20.