I refer to this shop as "My Bike Shop". It's my go to local bike shop (LBS) because I know that I can trust their knowledgeable/professional advise without being pressured into buying anything.
Here are my criteria for choosing Station SKi and RIde (SSR) as my LBS
1. Comfort and confidence before purchasing
They will start by listening what your cycling needs are (usability and Budget) before they even offer you anything. Once your need is well understood, you will be provided with options from good, better, best and you get to try out each bike to your heart's content.
2. Service you can trust
The shop has been around for a good amount of years and the owner (Mark) takes pride and emphasizes on service more than anything else. With that goal, they have the best mechanics who takes pride in servicing your bike and educate you along the way.
3. Reasonably Priced
The prices from the shop is on Par if not a little bit lower from the industry prices. Look for Mark or Alex at the shop for a good deal LoL.
In conclusion, I have recommended many of my friends to buy from this shop and they never disappoint. I also got invited and ride with their cycling club.