I had my first great experience at Diamonds Direct over 3 years ago, when based on a recommendation, I went here in search of the wife's engagement ring. It's a larger jewelry store and they customer service has always been great! The sales folks understand the purchase and make you feel comfortable. Over the course of a few days, multiple visits, including the final 3 hour visit to make the final decision, I was set. Carat, Cut, Clarity and Color...I was a genius! They provide advice based on my budget (ha...or lack there of it seemed) and didn't push to hard.
Since then we got our wedding bands, as well as other jewelry. They have sales throughout the year and what sets this place apart is the great pricing they have compared to the competition. I recommend them highly. Free cleaning too...just stop in if you're in the area.