The location is definitely one of the main selling points for me. It's right down the street from my job and next door to trader joes. The place itself is solid. The toppings are always fresh and the cashiers are always really friendly. I guess the one thing that kinda bums me out is the lack of consistency in the selection of yogurts. I am a big fan of fruity yogurt but I notice besides maybe 2 fruit flavored yogurts the rest of the fruity selection are sorbets. It's not a huge deal but it's be nice to have a bigger selection on the fruit yogurts. Besides that the place is great. Definitely a great choice!