It's located at NY NY Casino on first floor near the escalators. The store is 2 level store with elevator and stairs. The 2nd floor has reeces cups theme with reeces cup ceiling lights. Lots of cute stuff on 2nd floor. The 1st floor has a wall of Hershey candy to purchase by pound similar to MMS. They also have tshirts, cups, glasses, etc and lady of liberty made of chocolate. You can purchase cupcakes, fudge to eat. The staff are nice and helpful.