VIBE
This hidden location is a hidden gem! Honestly, it's the nicest "No Frills" I've seen and at half the cost of items at Sobey's across the street. It's light, bright and everything is clearly marked. The cashiers could use a lesson in "customer service." When did it become customary to rush customers and make them pack their own bags? (This is not just at No Frills.)
THE GOODS
The prices here are decent except for meat. You may as well go to St. Lawrence Market for that. I also wouldn't buy my bread here. I also like getting my veggies from the SLM. But if you want the basics, this is the place. As stated in previous Yelp reviews, there are no deli or bakery sections. But . Specials of the week I saw: 4 San Pellegrino or Perrier for $5; milk for under $5 (the three bag kind); big ass halloween candy boxes for around $8. 2 L pop for $1.25. Clearly, I never said I ate the healthiest but the price is definitely right here.
OBLIGATORY CATCHY REMARK
Good quality for value. Nothing frilly about that!