The employees here know what they are talking about. Extremely knowledgeable about hair products and what you want. I went in and asked about permanently straightening my hair. She knew what was the best product ( not trying to sell me the most expensive thing at the store), and how to take care of my hair long term by using sulfate free shampoo. Which I never knew about. Great experience. Came out spending $35 total! ( treatment + sulfate free shampoo+ and dry shampoo/ 72 hour treatment yikes! Ya gonna need that dry shampoo in the meantime)