Tip: Don't pay the full price of $30 per person, we walked thru this in 45min or less. Go to a Tix4Tonight or there is a 2 for 1 in the Southwest magazine that you find in the airplane seat pockets.
They have the figures arranged in themed rooms like singers, sport people, Las Vegas, etc. It's fun to make a pose and get your pic taken by the figures.
At the end there is a very fun 4D Marvel movie.
For some unknown reason they want to see your ticket stub again before going in (maybe to get the pics ready per below?)
I don't like how they force you to have your picture taken at the beginning so they can sell it to you later, but that happens at many tourist attractions.