This store has a wonderful concept. There isn't a huge selection, but I can appreciate that, because they are a small start-up type store. Good for them for starting with a core inventory of solid products rather than a huge selection of random items. The strictly enforced return policy is that items must be unopened and exchanged within 7 days. No returns, at all. I got burned, but I should have asked at the register when I purchased instead of when I brought my unopened product to return. I wish the sales lady had informed me. Be SURE about what you are buying, because if the tried-on makeup irritates your skin by the time you get home--you can't return it.