I stopped here on the way home from work to get some pastries for my mom. Frankly, it was just closer than Freeds (and HAD to be cheaper.)
The owner (I think his name was Mike) was so friendly and took the time to answer all of my questions and helped me pick out the perfect items for my mom. e He even threw in a couple freebies. I never would have thought that grapes dipped in chocolate would be so good, but those were her favorite and because of the customer service and personal attention there, I'll be a weekly customer. My mom has been going to Freeds for 30 years and now this is her favorite bakery. I can't wait to bring her in person.
I really hope this place succeeds. The selection and variety are HUGE. The pastries were fresh and delicious. The prices are more than reasonable. I can't wait to try one of their custom cakes. Really glad I found this place on Yelp!