1/27/18 update
I have been going here at least once a month for the past year and a half. There is always a really nice guy that works the front desk, and it's the same guy every time I go. He is also the one answers the phone when you called. I went the beginning of January and there was a woman working the desk. She charged me $30 for a massage. I told her I have always paid $20. She said their prices went up after the first of the year. I told her that to go from $20-$30 was quite a steep price increase. She did not seem to care.
Such a total bummer! I have always loved this place. It's not at all that $30 is too much, I just felt it was shady.