They do little to Americanize or help explain the menu of traditional Korean dishes. An inexplicable 1-5 spiciness choice. We last tried the 3 level, and being non-Asian but a lover of Korean food and tolerant of kimchi, found it completely inedible. If you want to introduce Korean food as an American staple, you have to do it like the Chinese did it 50 years ago, or survive on Korean Americans supporting you.