It's donuts. You either like them, or you don't. I happen to love donuts, so it's really difficult for me to like one donut over another. I haven't tried every donut place in town, but Hurts does one thing right. Creating urgency and outstanding social media marketing. Yes, we stood in line, but it's the thing to do at Hurts, is to wait. All good things come to those who wait, or in this case; all good things come in good taste for those who wait. Not bad.