I heard a commercial for this place and have tried traditional waxing in the past. Figured I'd give this "European" style wax a shot and was SO pleasantly surprised I make an appointment once a month!!
The estheticians are nice and make you feel very comfortable, which is great especially if they're waxing your no-no bits. The wax was WAY less pain that traditional beeswax, and with zero swelling, redness, or irritation afterwards.
Only thing I wasn't crazy about is they try like heck to sell you their products, but their products do work well if you should happened to get guilted into buying them.