Disclaimer: While I've been in several times I do not believe I've ever spent any money here. I have been in to look for either something that speaks to me- I tend to like larger stones and more natural look, or a certain something to "fix" a piece or jewelry and they've never had what I was hunting for. Everyone has always been ultra helpful and friendly, so I have no complaint about anything but the stock.
Jewelology seems like a good bead place if you are either a kid (I'm sure they do kids parties) or a middle aged suburban housewife. Lots and lots of cheap looking sparkly jewels (but not that cheap) - if you're familiar with in-home jewelry companies, think Premier versus Stella & Dot. It's just not what I was looking for. But if you're looking for some technique or help, it's definitely a great place to go.