I was recently visiting family in Madison when disaster struck - car dead...my sister-in-law needed a quick, high-quality, reliable replacement. We started our search at Goben Cars in Middleton - the team was super friendly and accommodating as my S-i-L tried to figure out what she wanted for a replacement. The team was knowledgeable and took their time to help us through the decision making process. They were accommodating to let us take a couple of cars on test drive. Didn't feel pressured - left with a great education on what she potentially wanted to purchase. We didn't end up buying there (actually ended up purchasing at their other location), but was very appreciative of their help and support. Would highly recommend this spot to others!