Suddenly grocery shopping is so much more fun. I always beg my husband... "please, just let me take a look at the clothes..." and then wind up filling my shopping cart with sweaters, jackets, socks (great socks!) and t-shirts... because, well, they're all SO CHEAP! Nice work Joe!! And the ad campaign is also totally brilliant!
Just a note... at this location there is a fantastic stand-alone Joe Fresh store, with way more selection. But I also like the clothing sections built into the grocery stores!