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  • Yesterday, I attended Ignite Toronto over at The Drake Underground. As I'm in the process of updating our company's branding and collateral, I decided to take one of my rough concepts out for a spin for the event. This meant a short run of digitally printed cards. Being new to the neighborhood, I looked for the usual options I'd jump to for quick and dirty print jobs; namely a FedEx Kinkos or something similar where I could prep the document quickly and self-serve print on a relatively high-end colour laser printer. Google maps revealed Fabulous Printing as nearby, so I took a quick look at their Web site. Nothing really out of the ordinary jumped out at me, except this one line under their 45 Minute Business Cards page: "Just e-mail your file and call our staff--a real person will answer". So that's what I did. And they made the process really simple. The woman I spoke to answered my questions, asked for the minimal of setup requirements, and gave me good stock advice based on my design. She even asked if I wanted a proof in their rush timeframe. I was feeling so reassured by our conversation, I forewent the proof and just opted for a call when my order was ready. When I arrived for pickup, I saw the operation was much larger than I had thought. They have a large self-serve copy area up front, and an even larger production facility to the back. Everything is neat and completely devoid of any pretentious "boutiquery". Counter staff was friendly and I was pleasantly surprised when Kelly, the woman that took my initial order over the phone, came over and introduced herself. The product quality was exactly what I expected, with the added bonus of the satin card stock that the saleswoman recommended to me. The price was reasonable for such quick turn around, too. And, unlike my usual self-serve option for such a short run, I didn't have to do anything other than prep the file. I'll definitely bring my basic and short-run printing business to Fabulous Printing in the future.
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