After being there 3 or 4 times, I don't quite get the hype. There is always an extremely long line for something I would deem just OK. The line does move pretty quickly for those who are willing to wait. I've only had their sweets and pasties but I'm willing to give their coffee, sandwiches, and other menu items a try. I live close in the neighborhood so having another option for a quick lunch would be great. I'll definitely be back because I don't want to give up on this cute joint!