I was in the shopping center picking something up and happened to park out front. I needed to grab a small gift for a co-worker for I figured I would stop in to pick up a sweet treat.
The place didn't have much curb appeal as I wasn't sure if they were open. Inside, the single staff member was quite pleasant.
I tried the free sample cookie and was unimpressed. While I like the idea of copying the cheap sugar cookies with loads of icing on top, I was let down by the artificial flavoring taste. I really hope that's not what they are using.
There menu is quite small. Main items are cookies (all look the same, just diff. color icings), and these cheesecake jars which looked really good but they charge you $1 if you want it wrapped.
With so many bakeries in town, presentation, as well as solid branding, marketing and advertising it the only way to stand out.