Visited the new location. This was a nicer experience. The lady working at the time was nice and helpful. She also did not hover, but gave me suggestions when I asked for advice. I tend to stick to Ohui, Laneige, and The History of Whoo, but I'm trying out new products, even Japanese skincare thanks to her. Although it's a small store they have a varied selection of makeup and skincare. They also have a loyalty program. The amount of samples they give is less than other places I've been to (not in Phoenix).