I caught "The Other Guys" here with David X. and got the VIP treatment. For any other displaced Chicagoans, it is comparable to the swanky ICON theater, except instead of there being any kind of fair division between VIP and regular seating, 90% of the theater is VIP and the crappy two rows right in front where you have to crane your neck up to look at a much-too-close version of the movie are the only "regular" seats. At least, that was the setup in our theater. However, as a plus you don't have to sit in the VIP section in order to get drinks.
Families beware: after 7 PM, nobody under 21 is allowed (at least that's what was posted above the ticket counter).
Overall, its exactly what it aims to be - a somewhat pricey yet suitably swanky version of your neighborhood movie theater. It has its place, but I wouldn't go there too often. I'll take cheap prices and sticky seats at least 3 out of 4 times.