Heinen's has amazing customer service and the employees always seem happy. Love their fresh produce and meats. I can always find what I need and quality is usually great. Olive bar and cheese section is fabulous. The donuts from their fresh bakery are delicious. I'm not a huge fan of their fresh bread, but do love their pretzel buns, bakery, pies, and cakes. I'm also a big fan of their unique seasonal specials. For example, they have New Mexico hatch chilis and specialty chili theme items in the fall. There is a great apple fest in the fall with varieties of local apples. They also have beautiful quality florals, seasonal greenery, and a good wine/beer selection.