I am an absolute kayaking beginner, and went to Rutabaga today to buy up. Ethan helped me out, and absolutely knocked it put of the park. Helped me pick out an extremely comfortable 12-footer, explained the adjustments, care tips and everything. He then lined up a selection of paddles and dropped some hardcore knowledge, before helping me pick out a system to hook the kayak to my car. Very impressive help for a novice to feel comfortable with his purchases!
It should also be noted that rutabaga offers paddling courses in the pond behind the store, which I took and was VERY thorough and helpful. This also rules since you can try their boats out in the pond.