I almost wish I lived in Middleton because this is a one-stop shop for running, swimming and biking equipment. I loved the layout of the store and the employees are incredibly helpful.
Mary T and I stopped in here to pick up some supplies for Ragnar Relay. It was conveniently located a few blocks from the Fairfield Inn and just down the row of shops from Erehwon, so between the two stores you are going to find everything you need for an outdoor adventure.
The man who helped me (forgot his name) was super friendly and so very helpful. He directed me to the energy bars and supplements. We talked about different brands and consistencies of the products and their various uses. He didn't talk down to me even though I'm sure I sounded like a complete running novice. He was genuinely interested in the race were doing.
I purchases a couple different flavors of Shot Blocks, Gu and a sweat band. The total came to just under $20, which I found to be about average for what I bought.