I've been very impressed with each visit to Bad Dog Frida. The staff has been helpful, answering questions about a ton of different products and they know it all. They showed a real interest in our new dog and gave lots of great advice. They are priced competitively, better than most other places I've been to in Madison, for food, treats, toys, and the rest of the dog essentials, which even if they weren't I'd still shop here for how amazing the staff and shop is.
Really phenomenal place, worth any pet owner's business!