The GE is overly-large and over-priced. Yes, I have seen the food same item at other neighborhood GE's for less. For those of us who like to "shop the perimeter" of the grocery store (meaning where the real food lives), and for those of us who do not like their grocery store to feel like an airport, this store is not good. I realize I am in the minority, however. Most people want bigger, more, more expensive (if they notice). And they put up with a bad parking lot and long check out lines, too.
Honestly, I prefer the (gasp) East Lib/ Shakespeare St. GE. I can always park right outside the door and have had no problems with the produce, the dairy items or the service.