I'm going to start this off by saying the staff I've run into at All American is always friendly. For a small town liquor store, the footprint can be considered "huge." And, because this is a small town, albeit only seven miles from Middleton (Madison), I can understand why they won't carry more than the basics in whiskey.
All American has a good beer selection and a decent wine selection. They seem to have a lot of craft beer. There's a selection of other spirits and liqueurs. As far as whiskey is concerned, there is the potential to do better. I wander in every so often, but I've honestly yet to find anything intriguing.
Again, not a bad experience, just not one that caters to what I'm after.