I think these guys are crooks! My husband was in the market for a beard trimmer and did not really like what he had found online at the retailer his barber had recommended. He called Shav Tronics because he had purchased a razor from them in the past. They sold him a Panasonic trimmer for $65.00. I went to the Panasonic website to see where on the unit I could locate a serial number in order to register the unit for warranty, and much to my dismay, saw that they are selling the exact same unit for $19.99! Marked down from $29.99. My husband is no longer the savvy shopper he once was and unfortunately I was not present when he made the purchase over the phone. Had I been there, I would have stopped him long enough to check the price of the unit online. Shame on Shav Tronics for taking advantage of unknowing customers in this manner. Yes, buyer beware, but come on folks, there's a limit.