When I lived in this neighbourhood, this became my grocery store of choice. Going to a giant supermarket would've required a 15 minute walk, and in all honesty wasn't worth the aggravation when the Village Market was 3 minutes away.
I found the prices here to be comparable to those of the Dominion (now a Metro.) The store was (obviously) much smaller in size, but that turned out to be a good thing as once you get used to it, it's very easy to navigate and find everything you need.
I always found their meat selection was somewhat lacking. Beef (other than in frozen burger form) was practically non-existant. Chicken was rare and pork was a 'sometimes' affair. The veggies, on the other hand, were always plentiful and pleasing. Truth be told, there was the occasional gang of fruit flies hanging around the bananas, but other stuff like the peppers and onions were consistently great.