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| - Phoenix might be in the desert, but it is definitely an oasis for franchises. Smoothie King #1353 just opened on Central Ave and Thomas in a strip mall, situated betwixt bread/bakery and burgers/fries joints. Franchise or not, it'll have to work hard to stand out.
The staff was friendly and gave me some coupons for chocolate smoothies. Could there be such a thing? Ooh yeah! I also picked up a menu and the nutritional guide. Kudos to Smoothie King for having such extensive literature. The company is really aiming for customers who care about what they eat.
Open from 7AM-9PM Monday through Saturday with shorter hours on Sunday so seriously, you could plan your daily meals. Breakfast, lunch, and dinner. Just be wary of the sugar and request no turbinado.
Unfortunately, during my visit the sensory perception was not picking up any love. There was no sweet smell of fruit in the air. I miss that! What I saw were a lot of small packaged nutritional products for sale.
And, it was white everywhere. The whole place was white...like The Matrix construct. Yo! My residual self image was trying to make sense of it all. "Welcome to the desert of the real smoothie." I'm pretty sure Morpheus was there.
Then, in my head, I heard the operator say, "What do you need?"
"Smoothies," I said, "Lots of smoothies."
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