I appreciate the fresh, not frozen way of doing business.
I appreciate the friendly and efficient service.
I really dig the Cajun seasoning for the Cajun fries.
That said - it's an OK burger place. Nothing spectacular, but unlike most of the big name fast food burger places - at least this tastes like food.
It's handy to have right down the street from my office - and it fills the need when I get a burger craving.