I've reached a point in my life where I just can't eat sweets anymore. Not only do they not taste good to me, it affects my body in a weird way. That being said, I'm extremely picky when it comes to eating chocolate. If it's not high quality, I won't touch it. Ethel M's is like open house for me. Just about anything they have I can eat and not worry about an adverse reaction. I specifically enjoy their dark chocolates - Ooo....! I'd go for 5 stars but they're getting a bit pricey - like around $1 per piece. So, I used to purchase several boxes per year, now I only get one around Christmas - and I savor every bite.