The thing I like most about this candy is that it isn't super sweet. The it's inside are savory and while the outer 'beardy' coating is pleasantly sugary, it isn't so cloying that it will induce a headache. Aside from the taste the candy is definitely for texture eaters; I liked how it melted away to leave the crunchy bits behind.
While the store is easy to pass by on the little side street, keep your eyes out, because it's worth a try. The owner here is very nice and I have to respect a man who excels at creating edible confections. I'm glad Yelp recommended this place to me, so I'll recommend it to you.