Normally, I don't comment on the food or menu for chain restaurants but as this one is still relatively sparse here I will do so:
This place beats the other premium burger chains hands down! Burgers are juicy, large (1/2 pound is standard) and delicious. Fries are wonderful and the cajun option is great. Ambience is also nice (though much more specifically American than the generic ambience of a McDonald's; some Canadian customers might notice this). Topping selection is not only extensive but they are quite generous with them.
This particular location should also be complimented for very nice, friendly and helpful staff.