For the amount I spent on my hair it should not have turned out this way. Many of my hair stylist friends have told me they think I was ripped off. The bleaching was so un even and the color washed out in one wash. Yes I used cold water and very expensive color care shampoo that previously kept purple in my hair for months. I'm very upset. And even before I washed it there was an un dyed strand. $130 down the drain.