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  • Yelp needs a zero stars option. Simply put, this store is an embarrassment. Not just to Apple, but to the retail industry. The staff at the Eaton's Center Apple Store is unreliable, unorganized, and proud of it. I buy the very top of the line products from Apple. I love them, care for them, and respect the work that went into creating them. Whenever they don't work as they're supposed to, which seems to be happening more frequently the last couple of years, I am forced to deal with the complacency, rudeness, and lack of professionalism by the staff at this store. I've had enough - I'm taking to Yelp with hopes that someone who can fix this will read it. They are consistently 20-40 minutes late with their appointments, demonstrate zero customer empathy, and act as though their products could not possibly have any problems. You must argue and return multiple times to convince them that your issue is real, not your fault, and should be rightfully resolved under warranty - which you purchased! Perhaps the problem extends beyond just this store. Perhaps it is Apple altogether that has lost the elements that used to justify the excessive premium of owning and using their products. But I'll say this much. If you work at this store, especially as a manager, you should be absolutely ashamed of yourself. You should look yourself in the mirror and know that you are a part of a team of cheaters and liars who leverage a powerful brand to take advantage of consumers. You may not even realize it, but every single day you are disappointing and hurting people who are trusting you. Not to mention, failing the once storied Apple brand. Steve Jobs would fire the entire staff if he observed even one interaction I've had at this store over the past two years. And it's not just me. I observe the same treatment to mothers, elders, teenagers, everyone. I sold all 300 of my Apple shares before writing this review on Yelp, because I just don't believe this company cares anymore. And that, above all, is the one thing that keeps customers coming back. If you work at this store, look in the mirror and ask yourself, "am I not better than this?" -- then, quit.
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