This is a lovely store devoted to needlework with a wide variety of products and supplies. It is the same store formerly located further north up on McKellips in a smaller space. This location is much larger, sunnier, very organized, well-laid out with good eye appeal, and full of beautiful samples to inspire you. I try to visit here at least once every trip. Its pretty easy to find, in a shopping center on the southeast corner of Guadalupe and Dobson. There are several good eateries nearby also.
Even if you aren't into cross stitching, you would probably enjoy a walk through just to look at all the wonderful finished projects on display. If you do partake of this craft, the ladies are most helpful in finding whatever supplies you need, unlike many of the chain stores for crafts. And they have a much larger variety than the chain stores. If you're a social crafter there are groups and classes where you can join others to work on projects.
Every area should have a store that specializes in needlework and for this area, Attic Needlework is it!