I like to keep my money in the City of Cleveland--the suburban movie megaplexes get plenty of business, thank you very much--and I make an effort to go here whenever possible.
They actually offer a legitimate student discount (not $0.50 or whatever pittance Severance offers) on certain nights, which is nice. What's even nicer is that the cinema will validate your parking, which thus makes it free. This is smart of them because it removes a big disincentive to go downtown to watch a film! The parking situation will be even better once they fix the parking ramp that leads into the parking lot.
Some movies do attract a younger crowd that can be quite noisy, so if you're like me and you enjoy watching movies in quiet, you might not want to go here for big blockbuster movies. However, I went to see Up in the Air here late at night and my friends and I were the only people in the theater.
Every big city needs a movie theater in its city center, and I'm glad they're here!