Shoutout to Madison Yelper Steve L. for recommending The Victory to me. I will never look back.
Patrick, the owner of The Victory, is a guy who knows how to do business and retain customers.
From the three times I've been, I'd guess he knows the names of at least 75% of his customers. He introduced himself to me, chatted with me about Minneapolis (where we both grew up), and refilled my coffee himself.
Just don't be intimidated by the fact that everyone seems like they know each other.
This place would top my recommendations list for anyone visiting (or living in) Madison.