as a manager at starbucks i have to say that they shoukd have given rewards based on WHAT you SPEND. not how often you swipe. loyalty is measured in what your willing to spend.
its IS annoying when yiu have a lineup of 20 people and you insist i ring in 9 coffees seperately so you can reach gold status woooooooooo. 2nd level fire breathing elf status. get a life and pay for your coffee like the rest of us and respect others in line.